Sust is a digital platform for empowering consumers to make more sustainable Fashion choices, and motivating brands to produce more sustainable fashion products. The Brigstow Institute awarded us, with Prof. Chris Preist and Dr. Fiona Spotswood of the University of Bristol, a second round of funding to continue our research: “Sust: co-creating an open-source platform for empowering sustainable fashion consumers”.
Matter II Media has developed Sust for widespread use.
The goal of our original project I Didn’t Buy, also funded by the Brigstow Institute, was to empower online consumers to act against the climate emergency – and related aspects of environmental collapse. We believe that, with online support, consumers can bring about change in corporate practices for the good. Acting individually and collectively, they can motivate companies to switch to sourcing methods and production processes that will reduce carbon emissions and pollution, improve working conditions, and help save our wildlife.
Project members: Tim Kindberg of matter II media, and Prof. Chris Preist and Dr. Fiona Spotswood of the University of Bristol.