The goal of I Didn’t Buy is to empower online consumers to act against the climate emergency – and related aspects of environmental collapse. We believe that, with online support, consumers can bring about change in corporate practices for the good. Acting individually and collectively, they can force companies to switch to sourcing methods and production processes that will reduce carbon emissions and pollution, and help save our wildlife.

If no one buys unsustainable items, companies won’t produce them.

We are Tim Kindberg of matter II media, and Prof. Chris Preist, Dr. Fiona Spotswood and Joshua Taylor of the University of Bristol.

I Didn’t Buy is funded by the Brigstow Institute.