RFID+Facebook at Start More Live
Attendees were sent a VIP pass containing an RFID tag, which they could swipe at special plinths with RFID readers and screens. When they swiped their pass at each of five zones at the event – Music, Food, Golf, Driving and Gadgets – a personal greeting appeared on the screen plus a post on their Facebook wall. If they swiped at all five zones, we entered them for a prize draw. There were around 500 swipes on the night.